Sigora is an AI research agent for marketers. Tell it what you need to learn, and it will find the right people, run the research, and generate a clear report you can question, explore, and share.
Marketing teams move fast. Audience understanding does not. You are expected to choose the message, approve the campaign, brief the agency, defend the budget, and launch on time. But the people you need to hear from are usually outside the room.
Campaigns, launches, and positioning decisions often come down to internal opinions, old research, or slow agency cycles. Sigora gives marketers a faster way to hear from the people they are trying to reach before the plan is final.
Sigora brings them in before the decision is locked.
Start with the decision, not the methodology.
Describe what you are launching, who you care about, and what you need to know. No survey scripting, no research brief, no moderator guide.
Sigora turns your objective into a structured research plan with the right questions, the right audience, and the right conversation flow.
Sigora reaches qualified participants through trusted sample partners. You describe the audience in plain language, like "U.S. moms with kids under 12" or "B2B software buyers."
Sigora generates a clear answer, key themes, supporting quotes, and recommendations. Then you can keep asking follow-up questions until you know what to do next.
Use cases framed around what you actually need to figure out.
Find out which campaign idea lands, what people remember, and what could cause confusion before you commit spend.
Compare headlines, claims, value propositions, and positioning routes with the audience that matters.
Pressure-test new products, offers, features, or creative concepts before they enter production.
Learn what your audience believes, wants, fears, misunderstands, or needs to hear before they take action.
Identify objections, missing proof points, and the changes that would make your launch stronger.
Understand how your audience sees the alternatives, what they think is different, and where your brand can win.
Sigora does not just summarize responses. It gives you a structured report with the answer, the reasons behind it, the language your audience used, and the recommended changes to make before you launch.
Then you can interrogate the report. Why did one message win? What confused people? What did each segment say? Which quotes best support the recommendation? What should we change before launch? What should we test next?
An example study: campaign concept testing for a new sparkling water brand.
Sigora finds the right people for the question. It connects each study with qualified participants through trusted research sample partners. You describe the audience you need in normal language. Sigora translates that into targeting criteria, recruits the participants, runs the study, and shows you what they said.
For example, you can ask for category buyers, current or lapsed customers, parents, homeowners, travelers, business decision-makers, or people who match specific behaviors, needs, or demographics.
You do not need to manage panels, write screeners, or coordinate fieldwork. Sigora handles the research operations behind the scenes.
Get decision-ready audience signal in hours, not weeks.
Use your own words. Sigora handles the research design, moderation, analysis, and reporting.
Run more audience checks without waiting for a large budget or outside agency cycle.
Get a report built around what to do next, not a pile of raw responses.
Ask follow-up questions after the report. Explore the why behind the answer.
Who is Sigora for?
Sigora is for marketers, brand teams, founders, product marketers, and strategy teams who need fast audience feedback before making a decision.
Do I need research experience?
No. Sigora is designed so you can describe what you need to learn in plain English. It helps turn that into a study and handles the research process for you.
Where do participants come from?
Sigora recruits participants through trusted sample partners. You describe the audience you need, and Sigora helps source people who match that profile.
What do I get back?
You receive a structured report with key findings, audience themes, quotes, and recommendations. You can also ask follow-up questions inside Sigora to explore the results more deeply.
What can I test?
You can test campaign ideas, messaging, product concepts, creative directions, audience assumptions, launch plans, claims, and positioning.
How long does it take?
Sigora is designed to get you from question to audience answer much faster than traditional research. Exact timing depends on the audience and study design, but the goal is hours or days, not weeks.
Is this survey software?
No. Sigora is an AI research agent. You describe the decision you are trying to make, and Sigora helps design, run, analyze, and report on the research.
Join the Sigora waitlist and start validating campaigns, messages, and ideas with real audience feedback.
In the meantime, think of the next decision where audience feedback would change the plan. That is the question to bring to Sigora.